Starters
If you are new to the world of advertising, the first step is to understand the basics. Online, you can take the first steps yourself. Our online training provides an introduction to the media landscape and key concepts. You can also get started right away with an online search campaign through this SEA training.
For those who want quick insight into budget, target audience, and objectives, there is an AI tool available to generate a mini media plan.
Main Course
As your goals and ambitions grow, you need a customized plan and personal consultation is essential. We create a media strategy and plan based on your goals, target audience, and budget. We take care of the entire process from media buying to evaluation. If you only need support on specific parts, we can provide that as well.
We are your partners in this journey. Discover here what AI can recommend.
Desserts
The analysis always comes at the end, a bit like dessert. Based on the predetermined objectives, we evaluate the campaigns, both on Media KPIs and where possible, on business objectives. Based on the effect of this campaign, we optimize your future campaigns. Where necessary, we work together with partners to make analysis even more valuable.
If you want a quick evaluation of your current online campaign, click here.
Specials
Advertising is just one part of a larger whole. It is a means to achieve something, but never the goal. That's why we are also happy to help with questions about marketing. We can advise you, help you with the development of your plans, or brainstorm and test your ideas.
Are you in need of creativity? We offer various solutions for this as well.
You don't have to be overwhelmed by the complexity of media options and jargon. Once you know the basics, everything becomes easier. We're always here to support you in every aspect, from planning to evaluation. By sharing knowledge, we lay a solid foundation for an effective strategy.
The Ingredients
Once you know the basics,
media is pretty simple
Media Mix
To reach the target audience in the right way and with the optimal frequency, a suitable media mix is essential. Are you doing this via TV, Radio, Out of home, in Print, Online, through a Podcast or rather via Social? We know the right media mix and implementation for your target audience, budget, and objectives.
After every campaign naturally follows an evaluation. We not only link the media KPIs but, where possible, also connect the marketing and business objectives directly to the results. This enables us to respond to the aspects that contribute to the success of the next campaign.
During a campaign, early adjustments are possible. Continuous optimization is the norm, especially online/social where it quickly becomes clear what works and what doesn't. However, patience is also crucial for well-founded insights.
Birgit
Easy peasy lemon squeezy